Why do we love gold?

Updated: Feb 23

Simply put gold is an investment that is tangible and glorious to wear.

Most of us have a collection of gold jewellery. Our golden hoard might be 1 or 2 pieces we’ve bought ourselves, been lovingly given or perhaps inherited from family, or maybe quite a few pieces that are well-loved.

Whatever the origin, gold jewellery is luscious, sophisticated, reflects your style & unbelievably beautiful. We attach a lot of sentimentality & significance in owning gold jewellery.

From The First Discovery

Gold has mesmerised us, created fevers & rushes, become rich in symbolism & woven its way into myths, legends & folklore. It didn’t take long for this luscious metal to become the vehicle with which precious gemstones could be skillfully fashioned, to create jewellery for some lucky person to adorn themselves with, & be the envy of their friends.

Carat Is Everything

In some cultures, traditional jewellery is fabricated in 22-24 carat gold, the highest purity. As beautiful as it is, unfortunately it can be easily dented or misshapen. To counter this aspect of pure gold, modern jewellery is alloyed to create hardness. In NZ gold it's alloyed down as low as 9 carats (37.5% gold content). It can be alloyed to change it from yellow to white, as well. When we design new pieces we recommend 18 carat for maximum gold & durability of the piece.